Meet Willa

Air traffic controller for working parents, helping you get your kids where they need to be.

How it works

  1. Willa spots a conflict It's 2PM. Thursday's practice moved to 4:00PM. You were supposed to handle pickup/dropoff for practice, but now you've got a major conflict.
  2. Willa alerts you with a proposal Willa sees the conflict, checks your calendars, your partner's, and your village's calendars. She finds your best option and makes a proposal to you.
  3. You decide Reply yes or no, and Willa will do the coordinating for you.
  4. Willa updates your calendars Confirm again and Willa updates your calendars.
  5. Day-of reminders Whoever's covering gets the details they need, all without you sending additional texts.

Rebuilding the village

We've forgotten what "it takes a village" really means.

For most of human history, raising kids was a village effort. The American nuclear family, with two parents managing their entire family alone, became the norm. Our society's changed in the last 80 years. Just by the numbers alone:

Combine that with cultural & socioeconomic changes, including constant messaging to be self-reliant, and it's no surprise that many parents feel like they're struggling, or have trouble asking for help.

Willa is our attempt to rebuild the village, and help families lean on each other again.

What you can do with Willa

Any working parent who says they don't have logistics problems is lying.
Laura, mother of two (16F & 15F)

House rules

Our commitments to you.

Parents first.
Your problems, your perspectives, and your pains are always top priority.
Privacy-centric.
Privacy is our First Officer. It's in the foundation of everything we do.
Exceptional by default.
You deal with enough already, so we make sure Willa works for you when you need it.

Frequently asked questions

How are you approaching privacy?

Privacy's our First Officer. We are selective about who we work with (human-wise and tech-wise). We are always thinking about ways to improve the state of privacy and security, and where that fits in the roadmap.

Can my village members see my calendar?

No, they cannot by design. We've also implemented safeguards and designed Willa to prevent accidental cross-leaks too.

Will Willa ever change my calendar without asking?

No. Nothing is written to your calendar until you reply yes.

Who is Willa for?

Working parents with recurring weekly schedule changes, who rely on grandparents and/or friends for carpooling.

How do you maintain quality?

We currently use human curation to evaluate every confirmation, notification and proposal that goes out to you.

Do I need to install an app?

No. Willa's SMS-only by design. Willa should fit into your routine, and not the other way around.

Which calendars does Willa work with?

Google Calendar and Apple/iCloud.

Can I connect my work calendar?

Yes, if your company permits it. Willa works best when she can see work calendars.

What if Willa gets it wrong?

If something still falls through our safeguards and measures, reach out to us directly. You'll receive the contact information after signing up.

Are you SOC 2 or ISO 27001 certified?

Not currently, but we plan to down the road.

Interested?

Willa is in a small pilot right now. Request an invite to get notified when there are more spots available. You can also follow our Substack to learn more about how we are building Willa.

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